PANETTA

The Riverside Music Series for Rochester Public Music

​

For the previously titled, Down by the Riverside Series, I executed a full rebrand of the series with consistent messaging and visual themes. The massivly popular free summer concert series has hosted highly acclaimed acts from a wide range of genres —including Mavis Staples, En Vogue, The Suburbs, Smashmouth, Everclear, The Revolution, Blind Melon, Polica, Hoobastank, and many more. The team requested a brand with an illustrative touch, that was widely approachable, and included icons from the well know location and history. Materials were made to be flexible and applied to many formats or artists over time.